When we first started working with the personal injury attorney, we conducted a thorough analysis of their website and online presence. We found that while the attorney had a well-designed website, it lacked certain key elements that would help it rank higher on Google.

One of the first things we did was optimize the attorney’s website for relevant keywords. We conducted extensive keyword research to identify the most commonly searched terms related to personal injury law in the attorney’s city. This allowed us to strategically incorporate these keywords into the attorney’s website content, meta tags, and headings.

In addition to optimizing the website, we also focused on improving its overall user experience. We made sure that the website was mobile-friendly, as Google prioritizes mobile-friendly websites in its search results. We also optimized the website’s loading speed, as a slow-loading website can negatively impact both user experience and search engine rankings.

Another important aspect of our strategy was to build high-quality backlinks to the attorney’s website. We reached out to authoritative websites and online directories in the legal industry and secured valuable backlinks pointing to the attorney’s website. These backlinks not only helped improve the attorney’s website’s visibility on Google but also established the attorney as a trusted authority in their field.

In addition to these on-page and off-page optimization techniques, we also implemented a local SEO strategy to help the attorney rank higher in local search results. We claimed and optimized the attorney’s Google My Business listing, ensuring that all the information was accurate and up-to-date. We also encouraged the attorney to gather positive reviews from their satisfied clients, as online reviews play a crucial role in local search rankings.

After implementing these strategies, we closely monitored the attorney’s website performance and rankings. Within just two days, we saw a significant improvement in the attorney’s visibility on Google. Their website started ranking on the first page of search results for the targeted keyword “X personal injury attorney.” This increased visibility led to a noticeable increase in organic traffic to the attorney’s website, ultimately resulting in more leads and clients for their practice.

Our success with this personal injury attorney is a testament to the effectiveness of our SEO strategies and the importance of a comprehensive approach to search engine optimization. By combining on-page optimization, off-page link building, and local SEO tactics, we were able to achieve remarkable results in a short amount of time.

Despite the attorney’s website having a relatively low Domain Rating (DR) of 9, we were determined to tackle the challenge of ranking in competitive city markets. We understood that targeting adjacent cities was crucial for expanding their reach and tapping into a vast pool of potential clients within a 30-minute drive.

With hundreds of thousands of potential clients residing in these neighboring areas, it was evident that a strategic approach was required to overcome the competition and establish a strong online presence. We knew that simply relying on the attorney’s existing ranking in their own city would not be sufficient to achieve the desired results.

As we implemented these tactics and monitored the progress, we continuously analyzed the performance metrics to identify areas for improvement and make data-driven decisions. This iterative approach allowed us to fine-tune our strategy and optimize the attorney’s website for maximum visibility and organic traffic.

Ultimately, our goal was to position the attorney as the go-to legal expert in the targeted city markets, capturing a significant share of the potential client base and driving sustainable growth for their practice.

To improve the attorney’s rankings, we developed a strategy that involved creating four new pages on their website. These pages included one landing page and three blog posts. The landing page was based on existing successful landing pages on the site, with the copy tailored to represent the targeted city and its specific market. We ensured that the meta title and h1 tags included the relevant keyword and location.

While some SEO professionals rely on content optimization software, we chose to take a more human approach. The three blog posts were written but with guidance and input from the attorney himself. The topics covered were general, focusing on various aspects of personal injury law in the city.

In addition to optimizing the landing page and creating relevant blog content, we also implemented a comprehensive backlink strategy. We reached out to authoritative websites and legal directories, requesting to have the attorney’s website listed as a resource. By securing high-quality backlinks, we aimed to increase the attorney’s website authority and improve its visibility in search engine results.

Furthermore, we conducted extensive keyword research to identify the most relevant and high-volume keywords for the attorney’s practice area. By strategically incorporating these keywords into the website’s content, meta tags, and image alt tags, we aimed to improve the website’s visibility in organic search results.

Additionally, we optimized the attorney’s Google My Business profile to ensure accurate and consistent information across all online platforms. This included updating the profile with the attorney’s correct contact details, business hours, and a compelling description of their services.

As part of our ongoing SEO efforts, we regularly monitored the attorney’s website performance using analytics tools. This allowed us to track the website’s organic traffic, keyword rankings, and user engagement metrics. By analyzing this data, we were able to identify areas for improvement and make data-driven decisions to further enhance the attorney’s online presence.

Overall, our strategy focused on creating an optimized landing page and relevant blog content, implementing a comprehensive backlink strategy, conducting keyword research, optimizing the Google My Business profile, and monitoring website performance. By combining these tactics, we aimed to increase the attorney’s online visibility, attract more targeted traffic, and ultimately generate more leads and clients for their practice.

Internal linking plays a crucial role in the overall SEO strategy of a website. By including two internal links in each blog post that direct users back to the landing page, we not only provide a clear navigation path for users but also help search engines understand the relevance and importance of the landing page.

The use of partial match anchors in these internal links further aids in signaling to Google the targeted keyword and location of the landing page. This helps search engines better understand the context of the page and its relevance to specific search queries.

In addition to internal linking, we took proactive steps to expedite the indexing process of the newly created pages. We submitted the main URL of the attorney’s website for indexing in Google Search Console (GSC). This ensures that Google’s crawlers are aware of the existence of the website and can begin the process of indexing its pages.

Furthermore, we individually submitted all four new pages to GSC to ensure they are crawled and indexed as quickly as possible. By submitting each page separately, we increase the chances of these pages being discovered and indexed promptly.

To maximize the visibility of the landing page, we strategically added it to the main navigation menu of the website. This placement ensures that both users and search engines can easily access the page with just a few clicks. By making the landing page easily accessible, we increase the likelihood of it being crawled and indexed by search engines, ultimately improving its visibility in search results.

Results and Key Factors for Success

Within just two days, our efforts yielded remarkable results. The attorney’s website started ranking in the number 2 spot on Google for the targeted keyword and location.

So, why did this strategy work so effectively?

• Highly Optimized Landing Page: The landing page was carefully crafted to be relevant to the targeted keyword and location, ensuring that it stood out to search engines. The page included relevant meta tags, headers, and keyword-rich content that helped search engines understand its relevance to the search query.
• Topical Relevancy from Blogs: The three blog posts provided valuable and informative content related to personal injury law in the targeted city, establishing the attorney’s website as a reliable source of information. These blog posts were optimized with relevant keywords and internal links to the landing page, further boosting its visibility and authority.
• Quick Indexation: By submitting the main URL and new pages for indexing in Google Search Console, we expedited the process of getting these pages discovered and ranked. Additionally, we utilized XML sitemaps and optimized the website’s crawlability, making it easier for search engine bots to navigate and index the site’s content.
• A Little Bit of Luck: While we can’t discount the role of luck in any SEO endeavor, it’s clear that the strategic optimization and content creation played a significant role in achieving such rapid success. The timing of our efforts coincided with a relatively low competition period for the targeted keyword, allowing our client’s website to rise quickly in the search engine rankings.

Overall, our experience with this personal injury attorney demonstrates the power of targeted optimization and relevant content in achieving high rankings on Google. While having a higher Domain Rating can certainly provide an advantage, it’s still possible to achieve impressive results even with a lower DR. This case study highlights the importance of a comprehensive SEO strategy that encompasses both on-page and off-page optimization techniques.

At our agency, we believe in a holistic approach to SEO that combines technical optimization, content creation, and user experience to deliver long-lasting results for our clients. If you’re looking to improve your online visibility and rankings, we’re here to help. Contact us today to discuss how we can tailor our strategies to meet your specific goals and objectives.